This website has been built by David Vidgen, an inbound marketing and seo expert based in Birmingham. David specialises in websites for photography, health & beauty, power tool suppliers, property investments and much more. David Vidgen Ltd have a long standing relationship with davidpeters.co.uk and are responsible for the website design and inbound marketing strategy.

David Vidgen Ltd provide a full range of inbound marketing services, including:

  • Photography Market and keyword research
  • Website health check including on-page SEO ranking factors and backlink profiles
  • Analysing keyword competitiveness and devising SEO strategies accordingly
  • Building stealth links that are undetectable by search engines and competitors
  • Building mobile and SEO friendly responsive websites
  • Google Pay Per Click (PPC) campaigns

David Vidgen is focused on building you the very best photography website with excellent scalable content, that attracts customers, links, likes and shares. Building a website with photography and SEO in mind is vital to ensure that your website is visible and profitable. The purpose of any website is to bring new leads and customers to your door, and if they are built with SEO in mind they will bring new customers who would never have otherwise heard about your business.

David Vidgen Ltd believes that the development of any websites for photography should start with market and keyword research. This will provide you data that outlines the size of the market (monthly searches) and keyword competitiveness. This will allow decisions to be made about which photography keywords and phrases to target, including the likelihood of achieving good organic rankings and the amount of inbound marketing that may be required where competitive keyphrases are concerned.

The next stage of any photography website development is content, and ensuring the website is built with visibility in mind. Sitemaps, hierarchy and static URLs all play a part in how search engines rate and rank your website. Other on-page ranking factors such as keyword usage in titles and URLs, keyword placement, image file names, density and citation should then be considered to maximise your websites ranking.

Once all the on-page ranking factors have been achieved, Google and other search engines will then begin to rank your website pages in the Search Engine Results Pages (SERPS). Depending on the competitiveness of the target keywords and phrases, will depend on how high your pages rank. Where keywords are competitive, it is most unlikely that page 1 Google rankings will be achieved without inbound marketing. If you build a website with good useful content and then you harness PR to spread the word, it can naturally build inbound links. The quality and relevance of your inbound links will then determine the SERPs.

There has been much speculation about how influential social media is with keyword rankings. There is little evidence to suggest that it impacts on rankings, however it is a very useful strategy that can bring potential new customers to your door. This is with the exception of Google+, as page 1 can often include results that are pulled from Google+ feeds. As such, David Vidgen Ltd always recommend that clients use and harness Google+ as a business tool.

Inbound marketing is a very specialist skill because marketing from the wrong source can actually hinder your websites performance and rankings. Google has become increasingly competent at detecting unnatural and spammy links, that only exist to manipulate the rankings.

The key with any website is to be focused on delivering outstanding content. If you truly understand your market, and you have a passion for delivering a service or tool for your customers that they actually want and need, it can naturally help with the link building process. Saying that, don’t just build a good website and wait for people to come, because you must harness PR and other inbound marketing initiatives to ensure this happens. There is a saying “if you build it, people will come” – this is a long way from the truth when it comes to websites. You can have the best website in the world, but if it fails to incorporate SEO and you don’t promote it, then i’m afraid you will be waiting a long time for customers to pass through your shopping carts.

Some examples of inbound marketing include:

  • Forge partnerships and create reciprocal links that feature in emails.
  • Highly niche directories and forums
  • Create newsworthy content and stories

This website has been built by davidvidgen.co.uk, Inbound marketing specialist in Birmingham